In this episode, Wendy Liebmann talks to Alissa Hsu Lynch, formerly of Google and Johnson & Johnson, about the consumerization of technology in health care, and the implications for consumer packaged goods companies and retail.
They discuss:
- Google’s utilization of 10x thinking to create radical solutions
- How technology will provide better outcomes and more affordable access to health care
- The success of consumerizing technology in health care is staying focused on real consumer needs
- How wearables will evolve and provide more insight into everyday lives over time.
- How digital tools, like generative AI, plus real people will provide better outcomes.
- What will come next – from advances in sensors to prescription digital therapeutics for mental health, and the implications for retail
- The urgency to build integrated teams – across brand, R&D, marketing, media, user experience
- How data is key to it all
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