Future Shop Podcast with WSL

EP20: “Spontaneous” Shopping is the New Efficiency with Candace Corlett

July 27, 2021 WSL Season 1 Episode 20
Future Shop Podcast with WSL
EP20: “Spontaneous” Shopping is the New Efficiency with Candace Corlett
Show Notes

In this episode, Wendy Liebmann and Candace Corlett provide a preview of What’s Up in WSL’s latest How America Shops® research.

You’ll learn 

  • Why retailers’ efforts to differentiate are not working.
  • How spontaneous shopping is impacting traffic, both in-store and online. 
  • What categories are most susceptible – and most opportune -- to the spontaneous trip.
  • What to do about it. 

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