In this episode, Wendy Liebmann and Jo Horgan, Founder & Co-CEO of Mecca Brands, discuss how retail innovation must be a discipline embedded into the culture of organizations to stay relevant to what shoppers want in a fast-changing world.
They discuss:
- Putting shoppers at the center of a company’s innovation culture
- How retail innovation is not something that companies can stop and start; it must be a continuous process
- How to build the innovation discipline throughout the company
- Building a process of innovation that goes beyond product and store design to include all aspects of business -- from backroom efficiency, to supply chain, and team education
- The tools to evaluate innovation continuously in order to refine, adapt and continue to iterate
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