Future Shop Podcast with WSL

EP22: E-Commerce Marketplaces: White Space? Or Black Holes? with Ping Hao & Burke White from Brand3P

August 25, 2021 WSL Season 1 Episode 22
Future Shop Podcast with WSL
EP22: E-Commerce Marketplaces: White Space? Or Black Holes? with Ping Hao & Burke White from Brand3P
Show Notes

In this episode Wendy Liebmann talks with Ping Hao and Burke White, founders of Brand3P, and developers of the Walmart.com marketplace about the current opportunities -- and challenges -- for brands and retailers as e-commerce marketplaces fast become a primary distribution channel.

They discuss:

  • Why marketplaces are growing (Hint: because shoppers are there), and when to consider them as part of your overall distribution strategy
  • Why listing a product is only the beginning
  • Using brand and shopper marketing to create an immersive brand environment just as in any physical retail space
  • How to avoid the “butterfly effect”
  • When to participate on a marketplace, and when it may not be right for you
  • What a comprehensive marketplace strategy looks like

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