EP24: How to Rebrand A Retail Icon with Martin Waters from Victoria's Secret

Wendy Liebmann talks with Martin Waters, CEO of Victoria’s Secret, about the transformation of the iconic Victoria’s Secret brand, with lessons for retailers and brands about how to stay relevant, always, and how to boldly move ahead when evolution is not an option.  

They discuss:

• How to ensure a company is sensitive to cultural shifts that ensure a brand’s continued relevance to shoppers
• How to tell the new story fast and boldly (no small steps allowed)
• Becoming a digital-first company, personalizing relationships with shoppers, and how and when to integrate technology into physical stores
• Building a corporate culture of openness; the importance of listening to retail associates and internal executives 

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