Wendy Liebmann talks with Anne Fink, president of global foodservice at PepsiCo about how she, her team, and her foodservice community responded when the industry shut down overnight -- and how together they have reinvented their business model for these changing times.
They discuss:
- The importance of taking care of all constituents – employees, customers, consumers, and communities
- Staying true to your corporate purpose
- How to build community engagement during times of great upheaval, and in so doing build longer-term brand trust
- The importance of continuous innovation and how it enables companies to respond quickly in disruptive times
- Trends that will drive retail growth, from “home as hub”, to making shoppers’ lives easier, to delivering heightened, meaningful experiences in stores
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