Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP31: The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens
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WSL
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Season 2
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Episode 31
In this episode Wendy Liebmann talks to Lauren Brindley, Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness.
They discuss:
- How US shoppers have come to understand the natural link between beauty, health, and wellbeing and the opportunities for healthcare companies and retailers to support shoppers on this new journey
- How Walgreens is connecting the pharmacy to the skin care aisle with training, merchandising, and education
- The need – and opportunity – to create more personalized, inclusive offers to ensure healthy beauty (and the entire store) is more inclusive
- Where national and exclusive brands fit into the new retail beauty model
- And how the online-offline offer to shoppers will enable their more personalized connection and drive loyalty
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