Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP33: Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg
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WSL
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Season 2
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Episode 33
In this episode, Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement.
They discuss:
- Major pandemic shifts that will impact grocery retail, including Instacart
- How the physical store will be the replenishment arm of e-commerce and that an endless aisle is “silly”
- The role of partnerships and experiential retail
- How the reselling environment will be even more complex in three to five years, and the resulting implications for supply chain
- Gaming, Snapchat and the metaverse, and
- That there’s never been more opportunity than now to address behavioral changes
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