Future Shop Podcast with WSL

EP33: Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg

March 21, 2022 WSL Season 2 Episode 33
Future Shop Podcast with WSL
EP33: Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg
Show Notes

In this episode, Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement.

They discuss:

  • Major pandemic shifts that will impact grocery retail, including Instacart
  • How the physical store will be the replenishment arm of e-commerce and that an endless aisle is “silly”
  • The role of partnerships and experiential retail
  • How the reselling environment will be even more complex in three to five years, and the resulting implications for supply chain
  • Gaming, Snapchat and the metaverse, and 
  • That there’s never been more opportunity than now to address behavioral changes 

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