Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP36: Providing Affordable Access to Under-Served Shoppers with Chris Skyers - Wakefern Food Corp.
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WSL
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Season 2
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Episode 36
In this episode
Wendy Liebmann talks with Chris Skyers, former Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities.
They discuss:
- The importance of access to affordable and healthier options; it’s not just about lower prices
- How important it is to see the whole shopper and their life and not assume lower-income households only look to buy the cheapest product; that premium brands and products need to be part of the offer
- The commercial opportunity – the size of the prize – serving these communities is significant.
- Being a store of the community with services and products the community needs is the real opportunity
- In the end, serving lower-income communities is not just about putting cheaper products on the shelf. It's about access and choice and inspiration.
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