Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP37: Breaking Retail Taboos with Sally Mueller from Womaness
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WSL
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Season 2
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Episode 37
In this episode Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising.
They discuss:
- How to build a brand through continuous consumer and shopper research
- How to identify gaps in the marketplace that lead to new whitespace and growth opportunities
- Creating a distinctive brand voice and how to deliver it through packaging, ecommerce, and the retail shelf
- How small disruptor brands can take advantage of unique, distribution opportunities, from ecommerce and marketplaces to traditional retail
- The challenges of traditional retail merchandising when selling cross category solutions that shoppers want, and
- Emerging opportunities around wellness and aging
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