In this episode Wendy Liebmann talks with Kate Ancketill, founder and CEO of GDR UK, about the future of the physical store in a digital, and Meta-age. They agree there will always be a significant role for good physical retail, however, it must be fully omni-channel and logistically optimized to support ecommerce.
They discuss:
- How stores must move away from the transactional, and towards enhanced services
- How mass retail should hybridize space, build smart partnerships, deliver what’s trending on social media, create “tribal hangouts”, and empower retail employees
- That it is essential to create many different options for shoppers in their different mindset modes
- How the key to successful retail is to use data to get the right product at the right time for the customer walking in the door
- Examples of innovative physical retail around the world – from Spain to China to England to the US
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