In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss how shoppers are dealing with spiraling price increases, how this moment is different from 2008, and how companies need to respond. They preview WSL’s upcoming Wellness study (The New Wellness Frontier). And the baseball season. (Yes, really!)
They discuss:
- WSL’s latest research on shoppers’ responses to inflation; how categories and retailers are being impacted based on new choices and trade-offs shoppers are making, and issues surrounding premiumization
- How this is different from the global economic crisis in 2008 (for those who can remember)
- What retailers and brands need to know, and do, in order to respond appropriately -- in 2022 terms, and not necessarily using tools they did two decades ago.
- WSL’s upcoming research, The New Wellness Frontier, and opine over the current baseball season (you may be surprised at what you learn on both topics)
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