In this episode Wendy Liebmann talks with Matthew Liebmann, Chief Innovation & Data Officer at Vista Group about the role of physical experiences in addressing the increasingly disturbing societal issues of loneliness.
They discuss:
- Loneliness and the decline of socialization prior to the pandemic, and its continuing impact across populations
- The opportunities that retail and movie theaters have to create in-person occasions to socialize – and differentiate themselves from competition at the same time
- How to get beyond demographic proxies to understand peoples’ tastes, preferences, and behaviors to build more personalized interactions
- How to build new habits of engagement in-store and through other physical experiences
- The role the employees can play when technology and digital tools free them up to interact rather than transact with shoppers
Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!