Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP46: How to Build A Modern Social Collaborative Brand with Mindy McKnight
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WSL
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Season 3
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Episode 46
In this episode Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today.
They discuss:
- The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being
- The keys to creating a modern business collaboration: a partner with the right intellectual capital, a retailer [Walmart] eager to experiment, a digital expertise, and a willingness to let the consumer/shopper be part of brand building
- The value of real-time consumer feedback that comes with having a devoted, engaged digital community
- How new social platforms, including the metaverse, will make for exciting retail times in the future
- How a successful content-driven, social brand will make them laugh, cry, teach something or make their life easier
Watch this video episode on our YouTube channel.
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