In this episode, Wendy Liebmann talks to Justin Honaman, head of Worldwide Retail & Consumer Goods, Go-to-Market at Amazon Web Services, and worldwide segment leader for Food & Beverage.
They discuss:
- Immersive retail, the power of personalization, frictionless retail and where the Metaverse is already having an impact
- The role of the physical store, and the impact AI can have on curating more meaningful shopper experiences.
- Retail media and how, if done correctly, it can deliver a “triple win”
- How to develop and execute a Consumer 360-view that can drive loyalty – not just discounts
- How retailers and brands are behind in the cloud journey and the urgency to catch up
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