EP49: How to Build a Culture of Digital Transformation with Chris Perry and Oskar Kaszubski, Firstmovr

In this episode Wendy Liebmann talks to Chris Perry and Oskar Kaszubski of Firstmovr, a Center of Excellence for CPG eCommerce Education & Change Management about how to build and educate companies to constantly adapt to the new digital retail landscape.

They discuss:

• The ever-expanding digital eco-system, and the need for constant learning across all areas of organizations
• The multi-dimensional capabilities now required by CPG employees rather than what was a linear approach
• How companies must keep the shopper at the center of their e-commerce capabilities
• How to overcome the struggle to find insights in a world of so much data 

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