Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP51: Planned Disruption. You Do Not Own the Shopper. With Candace Corlett
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WSL
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Season 3
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Episode 51
In this episode, Wendy Liebmann talks with Candace Corlett, WSL’s president, about the current state of planned disruption that shoppers have created for themselves, and the resultant impact on brands and retailers.
They discuss:
- How shoppers have created new and dynamic ways to shop
- That there is no longer an orderly path to purchase
- The implications for supply chain of people now buying in 40% more places than they did in 2014, including the metaverse
- That companies can no longer assume they own the customer. There is no “my customer”.
- The role of the physical store now as the place to find the newest products and services, and the implications on store design and merchandising
- How companies need to plan their own disruption – utilizing what they learned throughout the pandemic
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