Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP53: The Role of the Store in a Digital Age with Dawn Clark, Starbucks
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WSL
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Season 3
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Episode 53
In this episode, Wendy Liebmann talks to Dawn Clark, Executive Creative Director, SVP, Global Design Studio for Starbucks, noted retail architect, who runs Osean Studios, and was most recently director of design and construction for Amazon, where she led the design of the new Amazon Style concept store, and prior to that Nordstrom.
They discuss:
- How to create a “human” store, and how that has changed since Covid
- Why many retail environments are designed to showcase products rather than create an emotional connection with shoppers
- Why it’s so critical to understand the context of the shopper’s life not just what you want to sell
- The interweaving and translation of technology in physical spaces, where search tools and algorithms can add value to an in-store shopping experience but where flashing digital screens often do not
- How to bring together the right team – architects, construction, technology, merchants, marketers, sales personnel – to create innovative, shopper-lead environments
- And why one-eighth of an inch really matters
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