In this issue:
Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy.
They discuss:
- After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and what’s still only about the lowest price.
- What makes for joyful shopping in these inflationary times.
- New shopper segmentation based on how shoppers consider what’s a “head” category versus a “heart” category.
- How companies – brands and retailers -- need to market accordingly.
- Who’s getting it right.
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