Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP54: The New Shopper Journey Emerges…From Troubles to Joy with Debbie Kelly, WSL
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WSL
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Season 3
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Episode 54
In this issue:
Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy.
They discuss:
- After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and what’s still only about the lowest price.
- What makes for joyful shopping in these inflationary times.
- New shopper segmentation based on how shoppers consider what’s a “head” category versus a “heart” category.
- How companies – brands and retailers -- need to market accordingly.
- Who’s getting it right.
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