Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP56: The 50-plus Opportunity. Why Retail is Getting an F. With Michael Clinton
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WSL
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Season 3
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Episode 56
In this episode, Wendy Liebmann talks to Michael Clinton, author of ROAR into the Second Half of Your Life - Before It’s Too Late, and CEO and Founder of ROARforward, a joint venture with Hearst Ventures.
They discuss:
- The new 50+ cohort and the social movement driving change in the developed world, as people live longer.
- One-third of the population is already 50-plus with substantial – and growing spending power.
- They're not brand loyal. They're blowing up all of the stereotypes, rejecting brands and retailers where they don't feel they represent them accurately.
- How marketing strategy and merchandising approaches need to be rethought.
- How understanding this new cohort is critical for business, employees, brands, and retailers.
- The implications for brands and retailers – most of whom are currently getting an F grade.
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