Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP57: Will Retail Media Networks Finally Enable Personalized Shopping? with Parbinder Dhariwal, CVS's CMX
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WSL
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Season 3
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Episode 57
In this episode, Wendy Liebmann talks to Parbinder Dhariwal, VP & General Manager of CMX, at CVS Health, about the evolution of Retail Media Networks and the opportunity they offer to create more personalized shopping experiences.
They discuss
- Whether this is the moment of one-to-one shopper personalization.
- The challenge of digitizing a traditionally analog retail business
- How Retail Media Networks must be consumer-led and add value through the increasingly fragmented shopper journey.
- How to enable consumers to discover products within categories or adjacent areas, and then become a recommendation engine.
- The responsibility to utilize data and assets to understand consumers to enhance their lives, and their health and wellness journey and deliver the right message to the right person at the right time.
- How CVS’s CMX is staying true to its purpose to benefit CVS shoppers on their health and wellness journey.
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