In this episode, Wendy Liebmann talks to Parbinder Dhariwal, VP & General Manager of CMX, at CVS Health, about the evolution of Retail Media Networks and the opportunity they offer to create more personalized shopping experiences.
They discuss
- Whether this is the moment of one-to-one shopper personalization.
- The challenge of digitizing a traditionally analog retail business
- How Retail Media Networks must be consumer-led and add value through the increasingly fragmented shopper journey.
- How to enable consumers to discover products within categories or adjacent areas, and then become a recommendation engine.
- The responsibility to utilize data and assets to understand consumers to enhance their lives, and their health and wellness journey and deliver the right message to the right person at the right time.
- How CVS’s CMX is staying true to its purpose to benefit CVS shoppers on their health and wellness journey.
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