Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP59: The Paradox of the New Shopping World with Candace Corlett, WSL
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WSL
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Season 3
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Episode 59
In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.)
They discuss:
- The paradox of shoppers’ “just in case” approach to spending versus treating themselves
- The paradox of shopping in many, many more places – channels, stores, digital – versus wanting to make their shopping lives easier
- The paradox of the new shopper journey
- The paradox of what makes a brand – and the real challenges to national brands from private brands (not private label)
- The paradox of how shoppers are taking care – and control -- of their own health and wellbeing
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