Future Shop Podcast with WSL

EP 04: Humanizing Brands, Retail and Corporate Culture in a Post-Pandemic World

June 29, 2020 WSL Season 1 Episode 4
Future Shop Podcast with WSL
EP 04: Humanizing Brands, Retail and Corporate Culture in a Post-Pandemic World
Chapters
Future Shop Podcast with WSL
EP 04: Humanizing Brands, Retail and Corporate Culture in a Post-Pandemic World
Jun 29, 2020 Season 1 Episode 4
WSL

In this episode, Wendy Liebmann interviews Craig Dubitsky, the “happy” founder of Hello Products, about how to create brands and retail that shoppers want in these volatile times.  They discuss reinventing established categories, how big companies can move fast, how unleashing internal creativity can transform business culture and how, as e-commerce has grown, retail has become all about “how I got it” rather than the magic of “what I got” – and that’s no longer good enough.  These two iconoclasts agree that it is essential in these times to humanize brands and retail whether you’re a small entrepreneurial company or a global giant.

Show Notes

In this episode, Wendy Liebmann interviews Craig Dubitsky, the “happy” founder of Hello Products, about how to create brands and retail that shoppers want in these volatile times.  They discuss reinventing established categories, how big companies can move fast, how unleashing internal creativity can transform business culture and how, as e-commerce has grown, retail has become all about “how I got it” rather than the magic of “what I got” – and that’s no longer good enough.  These two iconoclasts agree that it is essential in these times to humanize brands and retail whether you’re a small entrepreneurial company or a global giant.