EP12: The New Language of Retail

In this episode our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand.

Wendy and Norm discuss:

• How digital has changed and how companies must communicate with shoppers
• The impact of COVID19
• The importance for retailers to build their own brand and messages
• How to build trust
• How retailers and manufacturers need to work together to deliver cohesive communication
• How CVS is building new communication across its multi-platforms and enterprise