Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP29: Branding WELLness. The New Dynamics, with Tim Girvin
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WSL
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Season 2
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Episode 29
In this episode, Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things.
They discuss:
- The importance of truth in storytelling when shoppers have access to so much information
- How to integrate the story through everything – packaging, store, website – so the relationship to the brand is unforgettable
- How to “walk around the backside” of a brand – product or retail – to prove the story from a shopper’s perspective
- The importance of building a human connection across all touchpoints
- What it takes to train internal teams to tell better stories
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