Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP64: A Retailer’s Lifelong Journey to Wellness with Muriel Gonzalez, the Vitamin Shoppe
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WSL
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Season 3
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Episode 64
In this episode, Wendy Liebmann talks to Muriel Gonzalez, President, The Vitamin Shoppe about how the pandemic brought her out of retirement to lead the transformation of street corner vitamin shop into a model of 21st century wellness.
They discuss:
- The keys to transforming a store for fitness jocks into one for anyone on a wellness journey
- How to manage fast-emerging categories and products in the health and wellness space, from hydration to sports fitness, from menopause to immunity
- Working with young entrepreneurs and the power of influencers and social media
- The importance of the “health enthusiasts” staff in helping shoppers make sense of all the news -- and noise.
- Creating value in the heavily discounted vitamin category
- How to create a reason for quick trips and longer-term loyalty
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