Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP67: Reinventing Luxury Beauty Retail on the Corner with Maly Bernstein, Bluemercury
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WSL
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Season 3
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Episode 67
In this episode, Wendy Liebmann talks to Maly Bernstein, CEO, Bluemercury, the luxury specialty beauty retailer, about her vision for the future of beauty retail and how her strategy is coming to life neighborhood by neighborhood.
They discuss:
- What makes Bluemercury shoppers unique
- The focus on personalized skincare – both products and services
- The importance of new categories and private brands
- The new store format, with its “modern residential” focus, in-store service bars, master classes and other events that are driving shopper engagement and loyalty
- How wellness is delivered through unique products, partnerships services, and human experiences
- The role technology and AI will play in the future to enhance service and customer experience
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