Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP71: Creating Happy Retail – One CPG Category at a Time, with Craig Dubitsky, Happy™
•
WSL
•
Season 4
•
Episode 71
In this episode, Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail.
They discuss:
- What it takes to be a serial entrepreneur (a clue: it’s being obsessed with people)
- How to disrupt massive, CPG categories, including home care, lip care, oral care and now coffee
- Building a unique business model based on bringing happiness to everyday categories at affordable prices
- Finding the right retailers who understand and can articulate the emotional opportunity on the shelf
- How to embed philanthropy into a brand to make a real difference to people’s mental health and wellbeing
- The importance of design in creating something people want and use everyday
- Forgetting the usual business buzzwords and focusing on – and articulating – what people want and need to be happy
Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!