Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP73: Retail Loyalty Programs: What Shoppers Want Now, with Mara Sipzener, CVS Pharmacy
•
WSL
•
Season 4
•
Episode 73
In this episode, Wendy Liebmann, WSL’s CEO and Chief Shopper talks to Mara Sipzener, General Manager of Loyalty at CVS Pharmacy about what’s driving all the recent activity and upgrades to retail loyalty programs.
They discuss:
- What shoppers expect to be loyal today
- Why CVS, Walmart, Target Bath & Body Works, and others have upgraded their programs recently
- How loyalty programs need to focus on not only delivering affordability (discounts) but also convenience and personalization
- How the new shopper journey (and all the many touchpoints) needs to be part of a meaningful program
- Best-in-class loyalty programs (a hint: REI is one)
Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!