Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP76: How to Build a Joyful Gen Z Beauty Retail Experience. With Claudia Lloreda, Blush-Bar
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Season 4
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Episode 76
In this episode, Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush-Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers.
They discuss:
- How to create a unique beauty retail experience for Gen Z, by challenging the established order
- Why sustaining a clear shopper-led vision – and passion – is so critical to success
- The importance of creating an experience that reflects the values and needs of younger shoppers (e.g., sustainability, mental health)
- The importance of the in-store beauty advisor and service for younger shoppers
- The role of social media and ecommerce in building Blush-Bar
- How to adapt the product focus to different LatAm beauty cultures
- Learnings for Hispanic beauty shoppers in the US, and
- The power of pink bunnies
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