Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP77: Caregiving – The Next Big Retail Opportunity with AARP
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WSL
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Season 4
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Episode 77
In this episode, Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can support them.
They discuss:
- WSL’s latest How America Shops® research which indicates that 6/10 Americans take care of someone’s health other than their own,
- That a growing number of caregivers are Gen Z and younger Millennials.
- What the caregivers’ lives of perpetual juggling are like.
- What caregivers need to make their lives easier, less stressful, more affordable; from expert advice to convenience to value, and the role technology can play.
- That caregivers also need to take care of themselves, and the opportunity to provide empathy, and support.
- The role retail, brands and organizations like AARP can do to support the caregiver of the future. It’s a growing commercial opportunity.
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