Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP78: Retail’s Urgent Search for Volume. How? Now! with Sri Rajagopalan, The CPG Guys
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WSL
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Season 4
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Episode 78
In this episode, Wendy Liebmann talks to Sri Rajagopalan, co-founder and co-host of The GPG Guys and founder of Think Blue, about the fast-changing dynamics of retail, what’s plaguing board rooms, and what retail leaders needs to address right now.
They discuss:
- Retail’s number one problem post-Covid: driving volume
- How digital influences virtually every purchase
- Why the role of the in-store end cap is significantly diminished now
- The urgent need for marketers to get away from their data and their desks to see what’s going on at the shelf (and why DSD companies have the edge because they’re in the stores all the time)
- The erosion of national brand shelf space (by smaller and private brands)
- Why (old world) full-funnel marketing is more essential than ever. (Lower-funnel is not the answer.)
- How consumer-centricity is key to all decisions. (No argument from us!)
- Why investing in innovation is more important than ever.
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