Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly
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WSL
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Season 4
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Episode 80
In this episode, Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth.
They discuss:
- How marketers need to look beyond traditional demographic stereotypes for growth in the future.
- Why single-person and multi-generational households provide some of the biggest traffic and volume opportunities now -- and will in the future.
- How weekly shopping trips and locations are quickly being transformed. Walmart is leading the way.
- The implications for everything from product size and packaging, to the places that people now shop offline and online – and will.
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