Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP84: Transforming Retail with Norm de Greve, General Motors
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WSL
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Season 4
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Episode 84
In this episode, Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays.
They discuss:
- How to keep the shopper with you as you manage dramatic change
- The importance of protecting the shopping experience during transformation
- How not to become a victim of short-term profitability while investing in change
- How to keep your eye on the product and the experience it delivers
- The importance of creating distinctive innovation – be it health care or cars
- The role of digital and CRM in personalizing the experience – for cars or for care.
- How transforming cars and health care is not that different
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