Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP86: Women’s Wellness – Opportunities, Challenges and What’s Next with Catherine Magee, Playground
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WSL
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Season 5
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Episode 86
In this episode, Wendy Liebmann talks to Catherine Magee, co-founder of Playground, the sexual health and wellness brand, about the opportunities and challenges facing this newly emerging area of women’s health.
They discuss:
- How sexual health and wellness is the last frontier of overall health and wellness.
- That 60 million women in the US suffer from some sexual health or pleasure issue often driven by a life stage change such as pregnancy, peri-menopause or menopause.
- How social media is creating a greater openness.
- The urgency to transition from outdated category definitions and shaming into vernacular that is more relevant and positive.
- How new products and categories are emerging quickly, and will bring a modern openness to the retail aisle (physical or digital)
- That retailers across channels, from Target to Ulta to Nordstrom, see the opportunity.
- Challenges of building a women-first brand centered around women’s pleasure and health needs, and where future investment is required to capture the massive opportunity.
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