Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP89: Investing in the Future of Retail – Where, Why, How with Diana Melencio
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WSL
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Season 5
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Episode 89
In this episode, Wendy Liebmann talks to Diana Melencio, partner at XRC Ventures, an investor in the early-stage intersection of consumer behavior and technology, and its investment approach in the health, beauty, and technology sectors.
They discuss:
- How XRC finds opportunities (one way: scraping the web)
- The touchpoints of the consumer journey that have become so critical in understanding opportunities
- The challenges of growth when physical retail is shrinking, where stores will become showrooms, and DTC profitability is a challenge
- Retailers who win are those at the forefront of testing new things in growth marketing and performance marketing
- How AI is a must for accelerating growth opportunities
- How Retail Media is fast becoming the profit center for many retailer
- The concern for brands in the middle and their potential race to the bottom
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