Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP91: How To Grow a Specialty Retail Business in Chaotic Times with Anna Harman, Studs
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WSL
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Season 5
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Episode 91
In this episode, Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with 33+ stores and e-commerce site, founded in 2019 just in time for Covid.
They discuss:
- Going from corporate law to Walmart innovation lab to opening Studs.
- Creating a unique brand ecosystem through quality products, hospitality, and people.
- Learning early how to be good at dealing with emergencies to adapt a business model quickly in chaotic times.
- TikTok and Instagram's critical role in building awareness of the brand’s unique customer experience.
- Why the mall is not dead as a point of distribution (but it needs to be the right mall).
- The role of unique (odd?) collaborations (like food) to grow awareness.
- Being ego-less, listening to customers, and not being reluctant to adapt fast.
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